TEN

Network Ten's performance at the start of the financial year was challenged - a combination of the sharp decline in advertising markets and the difficulties experienced in regaining our earlier ratings performance following the Beijing Olympics.

In that environment, and against a backdrop of some scepticism from market participants, we set about successfully replacing the broadcast hours in the mid-year schedule of TEN previously occupied by Big Brother. Those replacements ultimately represented the new hit shows of the year including the powerhouse franchise MasterChef Australia and the breakout comedy Talkin' 'bout Your Generation, alongside a strong supply of overseas product such as Merlin and Lie to Me, and they have attracted considerable interest from advertisers for next year.

These successful new properties helped to achieve a marked change in sentiment for the Network and deliver significant ratings improvement for TEN. At the close of the financial year TEN is the leading network in both our target demographics of 18-49 and 16-39 year olds and has also increased share in the key demographic of 25-54. TEN remains the leading network in daytime.

The strong television ratings experienced by TEN also flowed into our digital media offerings. Our digital media assets are being deployed effectively to extend viewer and advertiser engagement with our exciting programming line-up. Digital Media revenues grew 15 per cent in a difficult advertising environment.

TEN is now poised to extract an increase in market share in the year ahead as we more effectively deliver value from our high performing broadcast and online content strength.