CORPORATE RESPONSIBILITY

To help create a sustainable future, EYE continues to support environmental initiatives in its operations around the world. These range from support for high profile campaigns such as Earth Hour in Australia and the UK, to our own assessment of how our work practices impact the environment and our capacity to make a meaningful difference.

A number of key projects in ADVAL have been the most significant contributors to EYE's sustainability achievements this year. Improvements to ADVAL's screen washing systems are reducing water usage and eliminating the need for solventbased cleaning agents, while the new projection system and drying hoods mentioned earlier are reducing levels of waste going into landfill. ADVAL has also maintained its active role with POPAI (Point-of-Purchase Advertising International), including supporting its work to improve sustainability across the industry.

Last year we reported the commissioning of an independent audit within EYE to assess our environmental impact and to guide the development of policies and practices that will help EYE to reduce this impact. The audit has now been completed for the largest part of the business - the Australian media operations - and we will conduct similar audits in our offshore businesses during 2010.

For further details of EYE's environmental activities, please refer to page 21 of this Annual Review.

EYE's corporate responsibility and citizenship program now has a heart. 'EYE Have a Heart' was launched in May 2009 as the guiding force for EYE's commitment to supporting community groups, charities and not-for-profit organisations in our markets of operation. More details of our community programs can be found on page 23.

The work done during 2009 to position the business to take advantage of a recovery in advertising markets has required a high level of discipline, hard work and commitment from our teams around the world, and I thank them sincerely for their efforts. While that recovery may yet have some way to go, we believe the EYE offerings are compelling and effective, and we look forward to delivering the benefits of the work done this year.

Gerry Thorley
Chief Executive Officer
- EYE Group